Designer.
Problem-Solver.
Startup enthusiast.
Experience
Crafting Impactful Products
14+ years of creating products that empower users and drive business growth.
2022 - 25
Toptal
Design Specialist
Collaborated with global clients to design exceptional digital products and services. Also provided expert insights through design audits and led workshops, offering tailored solutions for diverse industries and business needs.
2020 - 25
Alameda
Lead Designer & Founder
Founded and managed a design and technology studio, delivering impactful projects in industries like marketing, health tech, and logistics. Led end-to-end-processes, from research and strategy to designing exceptional user experiences, launching applications and websites, and managing commercial operations.
2023 - 24
Elixir
Design Specialist
Partnered with the CPO to develop innovative product for logistics, education, and other sectors. Led the design process, from user research to final UI/UX design, while also building the company's branding and marketing materials, ensuring cohesive visual identity.
2022 - 24
GenerAI
Head of Design
Led the design of an AI-powered platform focused on enhancing video ad campaigns, providing advanced tools for performance measurement, predictive analytics, and tailored recommendations to optimize video ad campaigns. I was responsible for designing all product features and shaping the brand’s visual identity, including marketing materials, landing pages, and event assets, ensuring alignment with client needs and business goals.
2021 - 22
Abstra
Head of Design
Directed the redesign of Abstra's product, simplifying complex programming concepts for non-developers. Crafted a seamless user experience and introduced features that lowered technical barriers. Also redefined the company's brand strategy, creating a cohesive identity and repositioning in the marketing.
2019 - 21
Droppa
Co-Founder & Business Leader
Founded a logistics startup, addressing challenges in the connection between the truck drivers and cargo operators. Designed and launched an app to make this relationship safer and more efficient. Managed the team, overseeing business strategy, operations, branding, and product.
2019
Makro Group
Innovation Coach
Coordinated innovation projects across Latin America, driving operational improvements and promoting a culture of innovation within the organization.
2017 - 19
Stone Pagamentos
Lead UX Designer - Sales Technology Team
Led the creation of digital tools tailored to the sales team, deeply understanding their workflows to propose efficient solutions. Designed the Marco Polo app, enabling on-the-go access to client data, pricing simulations, and CRM integrations, that significantly improved field operations and resulted in an increase of more than 50% in sales conversion.
Product Designer - Branding Experience Team
Developed initiatives to strengthen the Stone brand, focusing on internal culture and customer engagement. Designed the 'Reversion Book,' an interactive app for the customer service team to retain clients during cancellation requests, and created 'Ame Aqui,' a platform for clients to share positive feedback about Stone and its partners, fostering stronger customer relationships.
2015 - 17
Kryo Desenvolvimento
Lead Product Designer
Spearheaded the development of innovative product concepts, collaborating directly with clients to understand needs and design impactful solutions. Oversaw the fabrication processes using 3D printing, laser cutting, machining, among others, ensuring seamless integration of design and manufacturing.
2013 - 15
Transas Marine
Virtual Reality Designer
Designed 3D environments for virtual reality simulations, modeling detailed coastal regions and landmarks for naval simulation training.
2012 - 13
DoMo Studio
Design Intern
Created visual communication projects in Turin, Italy, including the branding for the construction company SiMiBa, and graphic materials for Michelin's ISO standards campaign.
2009 - 14
Alfa Design Studio
Lead UX Designer - Sales Technology Team
Founded a design studio specializing in digital products and graphic design projects for clients across industries, such as retail, events, services, and mechanics. I also managed client relationships, assembled and coordinated teams for projects, and oversaw the business side of the studio, ensuring high-quality solutions and a seamless experience for every client. Led the development of an academic platform for Colégio Tamandaré, creating a centralized digital hub for the school.
